Stop leaving money on the table with an underperforming digital presence. Learn proven strategies to transform your brand and website into powerful lead-generation tools. Through actionable frameworks, discover how strategic brand positioning and user experience directly impact your bottom line. Perfect for businesses ready to turn their digital presence into a revenue driver.

This event is part of a 10 session live event series coordinated by Digital Ready partner National ACE, and featuring subject matter experts from the AAPI community. Each event aligns with a course that has been updated with captions and a worksheet translated into Simplified Chinese. This event’s corresponding course is: Intro to Online Growth Marketing

Confused as to where to start when setting your prices? Do you wish there was a secret formula to determine your pricing structure and make sure it makes financial sense? During this session, an expert will take you through our pricing toolbox (yours to keep) to help you determine all the factors that go into pricing, whether that’s for goods or services. Your expert will walk you through how the model works, how to think about the inputs, and what the numbers mean. When it is complete, you can determine your prices, confident in knowing this is a good financial model! Sign up now!

Who should register:

Business owners unsure if their prices should reflect costs or the market

Business owners who are struggling to be profitable

Business owners that use accounting software or a bookkeeper to track and record their finances

Business owners who want to better understand the economics of their business

This is a high-value session with a finance professional focused on your business, offered to you at no cost!

This is an introductory-level session that provides a foundational overview of the topic.

Are you overwhelmed by the vast sea of information online? Struggling to find reliable data or organize your research efficiently? In today’s fast-paced world, leveraging AI tools can give your small business a competitive edge. In this session, you’ll learn how to use AI as a powerful research assistant to gather, source, and synthesize information for reports, market research, and content creation. Discover techniques to ensure the data you rely on is both accurate and actionable. Don’t let information overload slow you down—master the art of AI-powered research and take your business to the next level. Sign up now!

A SWOT analysis is a valuable exercise to support your business whether you’re starting up, building, or scaling.

Through our partnership with Luminary, we are offering a Founder SWOT event hosted by founder Cate Luzio. In this virtual session, Cate will help you outline:

• Strengths

• Weaknesses

• Opportunities and

• Threats

specific to YOUR business and the landscape(s) surrounding it.

• What can you leverage?

• What is out of your control?

• Where do you outshine others?

• What is on the horizon that you need to be aware of?

(and many more items to consider!)

Cate will take you through each aspect with examples and questions to ensure this session is as impactful as possible for you to grow your business the way you envision.

This is an intermediate-level class and should be attended by those defined below.

Successful marketing campaigns start with a deep understanding of your audience—and that starts with creating actionable personas. In this session, you’ll learn how to transform audience insights into targeted campaigns that resonate with your customers. We’ll walk you through the process of building detailed marketing personas, then show you how to use them to craft campaigns that drive results. You’ll also learn how to test, optimize, and measure your campaigns to ensure they perform at their best. Sign up now to turn your audience insights into effective marketing!

Let's discuss simple methods to present your business in the most professional way that will allow you to attract bigger clients. Small businesses can do big business with strategy and professionalism. Discover how Verizon solutions can support you to professionalize your business and be more collaborative and responsive as you grow.

Learn more about this event's speakers:

Calvin Jackson, President & Chief Creative Officer, LemonAd Stand and Vanessa Jackson, VP Marketing & Operations, LemonAd Stand

Calvin and Vanessa Jackson, the heart and soul behind The Lemon Ad Stand, have woven their lives and careers into a vivid narrative of creativity, dedication, and entrepreneurial spirit. This duo, bound by mutual ambition and marriage, has created more than just a creative marketing agency; they've brought to life a realm where imagination meets pragmatism, inspired by The Stand’s mission to help you make the world sweeter.

Calvin’s entrepreneurial journey began in third grade when his knack for selling hand-painted ceramics caught the school's attention. Although he transitioned from abstract painting to the digital sphere, his creative essence remained. Founding The Lemon Ad Stand in 2014 marked Calvin’s reimagining of his vision. Today he continues to serve as the President and Chief Creative Officer.

Vanessa, initially reluctant to leave the predictability of corporate America, found her niche within the charm (and chaos) of entrepreneurial life. As the VP of Marketing & Operations, Vanessa has merged her lifelong love for storytelling with her flair for engaging communication.

Together, Calvin and Vanessa exemplify the fusion of diverse talents and visions, driving The Lemon Ad Stand forward. Their story is not just about business success but about how complementary skills and shared dreams can craft a legacy, create a joyful company culture and make life’s journey both sweet, memorable & impactful.

Al Lovell, Associate Director, Verizon

A highly motivated and results-oriented leader with 19 years of experience, Albert Lovell excels in driving revenue growth within high-volume, high-pressure environments. His expertise lies in navigating complex cycles involving technical products and services, particularly within the telecommunications industry.

Albert’s career is marked by a consistent record of exceeding expectations and achieving significant growth. He possesses a unique ability to analyze customer needs, identify value-add opportunities, and deliver tailored solutions that drive customer loyalty.

Currently, Albert leads a national team of communication specialists at Verizon, where he empowers businesses to leverage cutting-edge technology for seamless communication experiences. His leadership and team’s dedication have yielded impressive results, solidifying their position as industry frontrunners.

This is an introductory-level session that provides a foundational overview of the topic.

Clear and confident communication is essential for every small business owner. As a small business owner, assertive communication is key to setting boundaries, explaining pricing, and effectively supervising employees—all while staying connected and professional. In this session, you’ll learn how to own your voice, confidently articulate your decisions, and foster a sense of authority and trust in your business relationships. Mastering assertive communication isn’t just a skill—it’s a game-changer for growing and sustaining your business. Don’t miss this opportunity to strengthen your leadership and build better connections. Sign up now!

This is an introductory-level session that provides a foundational overview of the topic.

Ready to unlock your business's full potential? During this webinar, guests will learn how to build a strong foundation for growth by mastering essential business processes. We'll explore practical strategies for onboarding new employees, streamlining workflows, and creating a more organized and productive business environment. Discover how to avoid common pitfalls and create a system that supports your growth as you scale. By attending, guests will take the first step towards a more efficient and successful future!

This is an intermediate-level class and should be attended by those defined below.

Budgeting for your small business doesn’t have to be stressful—it can be a helpful way to reach your goals with ease. In this session, you’ll learn how to outline a budget that’s fun to use, answers your financial questions, and helps you stay on track. Discover how to plan for unexpected expenses, save by cutting costs you won’t even miss, and align your spending with the things that benefit you and your business. With a joyful budget, achieving your financial goals becomes automatic and rewarding. Sign up now to learn to approach budgeting in an effective, stress-free way!

This is an intermediate-level class and should be attended by those defined below.

Getting started with government contracts doesn’t have to be complicated, and they can open the door to long-term growth opportunities for small businesses. In this Ask the Expert session, learn the basics of government procurement works. Our expert will break down the main parts of government solicitations, show you what to look for, and explain why compliance is so important. Whether you’re new to government contracting or just want to understand it better, this session will give you the tools you need to take the first step. Sign up now and discover how government contracts can help grow your business!

This is an introductory-level session that provides a foundational overview of the topic.

For small business owners, strong workplace relationships and a positive culture are essential to success. In this session, you’ll learn how emotional intelligence can help you improve communication with your team, build trust, and create a more productive work environment. Our expert will break down the core components of emotional intelligence and share strategies for managing conflicts and strengthening connections within your business. By developing these skills, you’ll foster collaboration, boost morale, and set your small business up for long-term success. Sign up now to take your leadership and team dynamics to the next level!

This is an intermediate-level class and should be attended by those defined below.

LinkedIn is a powerful tool for small business owners, whether you’re connecting with potential clients, collaborators, or industry influencers. For B2B businesses, it's especially crucial to build professional relationships and attract the right partners. In this session, you’ll learn how to grow your LinkedIn network strategically, expand your reach, and build valuable relationships that help your business thrive. Discover best practices for optimizing your profile, engaging with the right audience, and using LinkedIn’s features to open doors to new opportunities. Whether you're new to LinkedIn, looking to enhance your presence, or aiming to strengthen your B2B connections, this webinar will give you the tools to turn your LinkedIn network into a key asset for your business. Sign up now to start growing your connections!

This is an introductory-level session that provides a foundational overview of the topic.

For all business owners, customers are central to your success. How does your business come across at each step, as your potential customer encounters your brand, communications, or products? In this Ask the Expert session, learn how to enhance your customers' journey from first impression, to first interaction, to loyal advocacy. Our expert will share practical strategies and tips to optimize every touchpoint, enhancing customer satisfaction to drive your business’ growth. Are you ready to refine your customer-centric approach and elevate your business to new heights? Sign up now!

This is an introductory-level session that provides a foundational overview of the topic.

There’s a little-known secret in your town - hidden within universities, libraries, trade associations, and many other local groups, teams are ready to help you grow your business with special resources, guidance, and programs. Learn what these local resources typically have to offer, how to find them in your area, and how to get started. In this Ask the Expert session, hear from a small business expert who has worked with local groups, schools, and associations to create lasting, impactful partnerships. Sign up now!

This is an intermediate-level class and should be attended by those defined below.

Is your website brand new? Or has it been years since you updated it? Are you looking to drive more traffic, or are you having trouble converting visitors into paying customers on your site? If you answered “yes” to any of these questions, this session is for you! During this session, you will work with an expert to gain an understanding of strategies for getting more people to see and engage with your website. You will explore ways to improve your site’s pages and navigation and attract more visitors to your website.

Who should register:

Business owners looking to improve their website

Business owners who want to better understand the key elements of a strong website, so that they can improve theirs

Business owners who want to ensure their sites have all the pages needed for their particular business

Business owners who are struggling to convert website hits to sales

This is a high-value session with a digital marketing professional, offered to you at no cost!

How to Prepare:

To get the most out of this session, be ready to share a list of your business website(s) and a list of the attributes of your best customers/target demographics. It will be helpful to also have a list of competitor website links.

Login from a laptop or desktop is preferred.

Sign on 15 minutes before the start time.

If you arrive more than 10 minutes after the start time, you may not be able to participate in the session.

This is an introductory-level session that provides a foundational overview of the topic

Securing traditional bank financing can be challenging for small business owners, especially when factors like loan amounts, time in business, or collateral come into play. Microlenders are here to bridge the gap by offering solutions tailored for small businesses that may not yet meet traditional lending criteria. These loans provide accessible funding while helping you prepare for future opportunities—all without relying on high-interest loans or credit cards. In this session, our expert will explain how microlending works, explore your options, and guide you on accessing the resources you need to grow your business. Sign up today to learn more!

This is an intermediate-level class and should be attended by those defined below.

Tired of the endless hustle on social media with little to show for it? Podcasts are the next big opportunity to grow your business and connect with high-value clients. In this session, you’ll learn how to turn meaningful conversations into conversions by leveraging the power of podcasts. Discover why being featured on podcasts weekly builds authority, grows your audience, and drives sales. Learn how to pitch yourself to the right platforms, land guest spots, and even explore how hosting your own podcast can position you as a trusted expert. Don’t miss this chance to unlock a proven strategy for business growth—sign up now!