This is an intermediate-level class and should be attended by those defined below.

Successful marketing campaigns start with a deep understanding of your audience—and that starts with creating actionable personas. In this session, you’ll learn how to transform audience insights into targeted campaigns that resonate with your customers. We’ll walk you through the process of building detailed marketing personas, then show you how to use them to craft campaigns that drive results. You’ll also learn how to test, optimize, and measure your campaigns to ensure they perform at their best. Sign up now to turn your audience insights into effective marketing!